I'm Jackie — a B2B media and events professional learning to master AI from the ground up. I write about agentic workflows, AI marketing strategy, and the future of experiential marketing. Openly, honestly, and in real time.
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My career has spanned social media, digital marketing, automation, and strategic partnerships — from small businesses to B2B media and events. I know how to connect people and make ideas land.
Now I'm on a mission to master AI from the inside out — learning by doing, building in public, and documenting everything: the breakthroughs, the confusion, and the frameworks that actually work.
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AI strategy, agentic workflows, and the future of B2B marketing — for professionals who want to lead the shift, not follow it. Published bi-weekly.
The niche publication for event professionals, media executives, and experiential marketers navigating the AI revolution. Your moat in a crowded space.
Moving beyond single prompts to agentic workflows is the most important shift in marketing strategy right now. Here's what that actually looks like in practice.
Pre-event personalization, intelligent matchmaking, and AI-driven attendee journeys are no longer futuristic. They're happening right now at the best events.
Harvard's HDSI Agentic AI Intensive introduced a framework that is transforming how leaders think about AI deployment. Here's how it applies to B2B media.
"AI doesn't replace the human. It amplifies the one who understands why the work matters."
I believe the most dangerous thing in AI marketing is moving fast without understanding. I'm here to slow down, go deep, and share everything I learn — so you can move faster with confidence.
Understanding how LLMs, RAG, and agentic systems actually work — not just how to prompt them.
Translating AI capabilities into marketing workflows, sales automation, and business outcomes.
Learning in public, sharing openly, and building with the people who are figuring this out alongside me.
Every issue of The Agentic Marketer is a real-time dispatch from someone actively mastering AI — with the frameworks, tools, and honest reflections you won't find in polished thought leadership pieces.
Bi-weekly. No spam. Unsubscribe anytime.
Open to speaking, consulting, and conversations about AI marketing strategy.